RoboAdvice is a bit of a work in progress.
The team behind it recognise that Robo Advice (yes, it is a thing – automated financial advice – as well as a brand) could be very big business. So they wanted to nab the right name and get an online presence secured.
The idea is to make financial advice available to the masses so they wanted a look for the brand that, whilst trustworthy, was also friendly and approachable. Not too corporate. So we created a little robot icon that we can see working throughout their marketing campaigns.
The bones of a website are in situ, as are social media pages. The proposition itself is being fleshed out and there’s a lot of jumping through hoops before everything will truly be up and running. But in the meantime, the brand is there and ready to go when the time is right.