Just Financial Planning felt it was time to have a bit of a refresh and called on us to help. What began as a small family-run business is growing fast because they’re lovely people and excellent at what they do. So they wanted a look that reflected all that.
Firstly, we created a new logo for them that was professional yet modern. We incorporated a few nice colour blocks which we could apply across their marketing materials, website and business stationery to give a coherent look and feel.
We then tackled their website. We boiled down their range of services into several key areas to help visitors find the information they needed. We used a friendly tone to get across that fact that, whilst the business is growing fast, it still very much cares for each client as an individual.
"Before consulting Example Marketing we had completed a lot of our marketing work in-house and had a 'standard' website based on a template. Example Marketing helped us visualise our business through the eyes of our clients and gave us a fresh new image, before building a website using the main themes. Their creativity was inspirational and has helped us to grow our business. Our website is now easy to navigate however people decide to access the web, and its consistent with our business model. They have far exceeded our expectations and we are so pleased we asked them to work with us. I would strongly recommend their professionalism and expertise, and would never again underestimate the importance of getting marketing right."
April 01, 2016