January 2014

The aim of this blog is to offer some really practical advice for small businesses on how to manage your marketing. But before we get down to the nitty gritty, here’s a handy checklist to run through; a quick sense check if you will. If...

The second rule of marketing: really know your customer. I can’t emphasise it enough. No amount of flashy marketing will help your business if you’re not targeting it at the right people. And the only way to make sure you’re reaching the right people with the...