December 2013

My business exists because I think good marketing is really important for small businesses. If you’re not convinced, I hope this quick summary will start to bring you round to my way of thinking. What is marketing? The Chartered Institute of Marketing (CIM) defines marketing as “the management...

A career in marketing wasn’t a conscious decision for me. It’s a career I somehow found my way into by following my nose from one interesting sounding job to another. I used to feel a bit apologetic when I had to admit that I worked...